Main Index: Author Index David Gumpert



David Gumpert Displaying 1 through 1 of 1 Quotes

"If you fail to plan for competitive pressure, you risk falling into the gas-station-price-war mentality. When you do that, you may find yourself responding to other moves by competitors, rather than taking the initiative yourself. Essentially, you are letting the competition determine your marketing strategy."  (David Gumpert, How to Really Create a Successful Marketing Plan)

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Main Index: Author Index David Gumpert