| Ernan Roman |
Displaying 1 through 1 of 1 Quotes |
"Your most effective marketing tool may be your own customer list, but you'd better make sure you have one. A lot of people think they can just use the list of companies they send bills to. Wrong. That's a billing list. If you want a marketing list, you have to generate one, and that means including the information a marketer needs, which is a lot different from the information a credit manager needs." (Ernan Roman, author of Integrated Direct Marketing: Techniques and Strategies for Success)
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