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"As the number of catalogs in the mailbox grows, so does the level of sophistication of the customer. The demands grow on our ingenuity, innovativeness, and imagination to make smarter-looking, better catalogs. Our customers want to see more, and they want to be entertained and sweet-talked. While you're at it, show them something new and different." (Jo-Von Tucker, JVT Direct Marketing and Clambake Celebrations)
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