Main Index: Author Index Jock Bickert



Jock Bickert Displaying 1 through 1 of 1 Quotes

"Marketers have a unique promotional advantage when their proprietary databases function as private media. For example, they can generate additional sales by promoting product A to other members of their database who resemble known buyers of product A. Or they can cross-promote products C, D, and G to their product A buyers because they know and can exploit their buyers' product and sales 'hot buttons.' Because they have proprietary knowledge of consumers' individual characteristics, marketers can test-market new products with target segments before making a full market introduction."  (Jock Bickert, National Demographics and Lifestyles, The Direct Marketing Handbook)

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Main Index: Author Index Jock Bickert