Main Index: Author Index Larry Chase



Larry Chase Displaying 1 through 1 of 1 Quotes

"People don't market their Web sites very well and then they end up disappointed with their lackluster results. It's sort of like selling into China for the first time: after its first year there, do you think Pepsi would have said: 'Well, we aren't doing that well, so maybe we should ditch the country'? Of course not. Like China, the Internet is a huge new market. It's up to you to figure out what to do with it. Use it as a prospecting tool, make connections with people, add value for your existing customers. People are too darn myopic about making money and they get disappointed fast. If they haven't sold enough flowers they say: 'I'm out of here.'"  (Larry Chase, president of Chase Online Marketing Strategies, New York, N.Y.)

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Main Index: Author Index Larry Chase