Main Index: Author Index Robert Grede



Robert Grede Displaying 1 through 1 of 1 Quotes

"The secret tis to know your customer. Segment your target as tightly as possible. Determine exactly who your customers are, both demographically and psychographically. Match your customer with your medium. Choose only those media that reach your potential customers, and no others. Reaching anyone else is waste."  (Robert Grede, author of Naked Marketing, the Bare Essentials)

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Main Index: Author Index Robert Grede