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Sin Displaying 1 through 10 of 79 Quotes

"A casual stroll through the lunatic asylum shows that faith does not prove anything."  (Friedrich Wilhelm Nietzsche)

"A friendship founded on business is better than a business founded on friendship."  (John D. Rockefeller, 1874-1960)

"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."  (David Ogilvy, of Ogilvy & Mather advertising agency, Ogilvy on Advertising)

"All gods are homemade, and it is we who pull their strings, and so, give them the power to pull ours."  (Aldous Huxley)

"An organization that is strong and stable and is ready to commit time, money, and patience will be more apt to reap rewards than the quick-hitting opportunist."  (Richard Miller, Market Response International, The Direct Marketing Handbook)

"As the number of catalogs in the mailbox grows, so does the level of sophistication of the customer. The demands grow on our ingenuity, innovativeness, and imagination to make smarter-looking, better catalogs. Our customers want to see more, and they want to be entertained and sweet-talked. While you're at it, show them something new and different."  (Jo-Von Tucker, JVT Direct Marketing and Clambake Celebrations)

"At Wabash, everybody sinks or swims together--everybody, even our salespeople. They aren't on commission. They participate in the same compensation system as everybody else."  (Jerry Ehrlich, CEO of Wabash National)

"Avoid mass promotion. We have some common material that we give each customer, but we also tailor each package to address their specific needs. It's more important to understand the markets you want to serve, then go out and find the matches."  (Paul Stanfield, operations manager, ABCO Automation, Inc.)

"Consumers have a composite portrait of a product. By fragmenting media strategies, a product's image becomes fragmented. It is essential for a brand to maintain a consistent face in every aspect of the media: in classical advertising, at point of purchase, through mailings, or even touch screen interactive shopping...Advertising so interrupting, so daring, so fresh, so engaging, so human, so believable and so well-focused as to themes and ideas that, at one and the same time, it builds a quality reputation for the long haul as it produces sales for the immediate present."  (Leo Burnett, Leo Burnett advertising agency)

"Different is what sells. Our customers want to go into a place of business that's different. They want to shop at stores that stock diverse merchandise and have diverse promotions. It's the key to not only staying ahead, but staying in business: have different types of merchandise, and use different types of promotions. By doing things differently, people will come to you."  (Rick Segel, retail consultant and founder of Rick Segel and Associates)

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