Main Index: Author Index Tom McElligott



Tom McElligott Displaying 1 through 1 of 1 Quotes

"If you break the rules, you're going to stand a better chance of breaking through the clutter than if you don't. If you try to live with the rules, in all likelihood the work will be derivative, it won't be fresh, it won't have the necessary ingredients to disarm the consumer, who increasingly has got his defenses up against all sorts of advertising messages coming his way."  (Tom McElligott, of Fallon, McElligott agency)

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Main Index: Author Index Tom McElligott